Heidi is born, raised and living in The Netherlands with Jan and their two stray cats Bono (form Holland) and Magic (from Lebanon). She has an MBA and several Marketing degrees (e.g. NIMA-C and CIM UK) and has studied many cultures and languages (e.g. English, German, French, Arabic and Thai). She has 25+ years international experience in both the commercial as the non-profit sector as C-level executive, consultant, founder and shareholder in e.g. the agricultural, IT, education & training, business consultancy and humanitarian aid industries. In 2014 she founded Protifarm (now Ynsect – food ingredients from insects). She travels a lot between the Middle East and Thailand and her focus is to keep developing and contributing to sustainable initiatives especially when humans or animals are involved. Her dream is every stray dog or cat in the world has a happy, healthy and long life in balance with humans and nature and she is 100% determined that the only way to do this is by validated sterilizations. For that a lot of funds are needed. In 2023 she came up with the initiative of STRAYCONTROL to use her strengths: compassion, dedication, connection, networking to raise millions of funds for this initiative and found Hanno and Victor to join her on this mission!